Juan Vargas is the managing principal at GenWealth Capital Group, a multifamily real estate investment company based in Houston. He started out with single-family investments and after achieving success and desiring to scale up, he transitioned into multifamily syndications. His first deal didn’t come about through some of the typical channels we use in the multifamily space. Moreover, he used a direct mail tactic he learned when he invested in single-family properties. In this episode, Juan shares with us how he sourced his first deal, we talk about a challenge he is currently facing in his business, and finally, we touch on pricing strategy for leasing-up new developments.